So,
you are all set to initiate SEO techniques into your online marketing strategy.
You have compiled all the keywords targeted to meet the search criteria as
estimated on the basis of client’s perception. Also, you had optimized your
website from every angle to get loads of links and visitors per day.
After
working for so many weeks, you are still moving slowly. Wondering, why is it
so? Well, the reason might moves around some most common mistakes; people do
while applying the SEO techniques. Certainly, it is your first attempt and you
must counter those common errors, which most people ought to commit. Let’s have
a glimpse of the hurdles barring your website’s entry into the top list.
1. Wrong keyword choices: this is one of
the most common error committed by people, they pick short tail keywords to
grab the desired ranking. Short tail keywords find a great deal of competitors
which create difficulty in accessing the targeted ranking. Suppose, you are
running a garment shop, short term keywords will get applied in the way like;
buy garment online, etc. Instead, long tail keywords are easy to crack down and
find quick accessibility by the search engine crawler. For example, you are
running garment shop in Delhi or any particular area, like Vishwas Nagar, you
can use the keyword as ‘buy garment online in Vishwas Nagar’. So, if possible,
avoid the short tail keywords and try the long terms for better results.
2. Excess usage of keywords: In other
terms, it is known as keyword stuffing, which is now an outdated trick. Prior
to the updates followed by the Google, keyword stuffing works really well and
is used to create good amount of traffic. But now, this trick doesn’t work
anymore.
3. Low quality content: again a blunder
made by many of you. While creating the websites, most of you failed to
acknowledge the quality of the content posted on the web pages. Today’s scenario
counters the content as the ‘King’. So, if you are serious about making
impressive ranking over the search engines, you must maintain the quality level
of the content of your online presence. In addition, be sure to un-follow the
concept of duplicity in the content as it may also affect the website position.
Avoid using same contents, Meta tags and Meta description on various pages.
Follow unique methodology while managing the content on the website.
4. Backlinks spam: as stated above,
quality matters the most. This is applied on the backlinks too. In the greed to
get good ranking, most of you feel good in buying the backlinks from any site,
ignoring the reputation of the site. This may harm your ranking as backlinks
from bad sites will create an adverse effect on your website position too. So,
be careful and follow only authorized sites for backlinks.
5. Lack of webmaster tools: lack of analytics
or webmaster tools in your web presence might prevent the crawler from visiting
your website. If that happens, your website will fail to get indexed on the
search engines. Thus, configure the webmaster tool to mend the error.
Initiate
genuine steps in your SEO process and you can surely win the lead.
Visit us:-http://www.seoservices-companyindia.com
